EMEA Fundamentals of Route Development
Nov 12, 2024 - Nov 13, 2024
EMEA Fundamentals of Route Development
EMEA Fundamentals of Route Development
Nov 12, 2024 - Nov 13, 2024
This course is directed toward those new to route development and veteran professionals looking to refresh and deepen their skill set.
EMEA Fundamentals of Route Development
Venue: Informa Headquarters LondonLocation: 240 Blackfriars Road, London, England, SE1 8NW Price: £1395
Learn to Effectively Market to Airports and Destinations
Agenda
In this course, you will learn the fundamentals of route development. We will highlight the importance of working with your local stakeholder communities, as well as what pieces of information will be critical in facilitating a “seat at the table” as airline schedules evolve.
Day 1
- Introductions & Setting the Scene
- Introduction to Route Development
- Airline Data: Speaking the Same Language
- Understanding Airline Economics & Strategies
- Understanding Your Market
Day 2
- Preparing Air Service Development Business Cases
- Introduction to Airline Incentive Programs
- Fundamentals of Route Development Marketing
Facilitators
Enroll Before October 1, 2024 To Receive an Early Bird Discount
Commonly Asked Questions
Should I Attend?
This course is designed for:
- Airport personnel with limited experience or new to the route development function
- Tourism professionals responsible for route development
- Civil aviation authorities
- Government agencies and departments
Key Topics
Course topics include:
- The characteristic components of the market
- An introductory understanding of airline economics
- The importance of airport competitive positioning and target planning
- Key selling points of your destination and how to articulate them to airlines
- How to organize and implement a route target sales campaign
- The most effective ways of approaching and presenting to airline
- The relevance of data, market research, and analytics to route development
- How to improve your skills to deliver success for your airport or organization
- Fundamentals of route support and airline incentive programs
Where to Stay
Premier Inn
London Blackfriars
1-2 Dorset Rise, London EC4Y 8EN
+44 333 321 9269
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Travelodge
London Central Southpark
202-206, Union St, London SE1 0LX
08719 846352
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Novotel
London Blackfriars
46 Blackfriars Rd, London SE1 8NZ
+44 20 7660 0834
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“Thorough, comprehensive and detailed, supported by practical examples and with time for dialogue.”