Meet the Team

David has over 20 years experience in the aviation industry and has played a crucial part in developing the ASM business. He joined ASM in 1998 and later transferred Routes. Following UBM's purchase of ASM and Routes in 2010, David led the integration of the two companies into the new organisation. He decided to return to ASM in 2013 to help shape the company's future direction. David previously worked for BAE Systems, Manchester Airport and London City Airport.

Specialisms: Airport development strategy, route development, scenario planning, marketing and brand strategy

Qualifications: BSc (Hons) Production and Operations Management, University of Nottingham

With over 37 years of experience in the airport industry, including 25 years with ASM on global client projects and 13 years at Manchester Airport, Tony brings unparalleled expertise to the field. Tony oversees ASM's client activities, collaborates closely with the Routes portfolio of events, and ensures the seamless delivery of ASM's products and services. This includes managing programmes to meet deadlines, budgets, and the highest quality standards.

Specialisms: Route Development Strategy, Airline engagement, Implementation and Route Development Training.

Key Projects:
Project Managed airport route development, marketing, and advisory projects across all commercial passenger market sectors, Full Service, Low Cost, Tour Operators and Charter Airlines.
Managed and developed ASM’s Training Programme

Skills:
Expert in airport route development, marketing, and aviation business strategy with over 37 years’ industry experience.
Advisor to airports globally working across all commercial passenger market sectors, Full Service, Low Cost, Tour Operators and Charter Airlines.
Market analysis & strategic insight generation.
Lead presenter on ASM’s Route Development Training Programme.

Qualifications:
BSc Hons Geography and European Studies – Manchester University
PG Diploma – Marketing – Manchester Business School

Languages: English (Fluent), Spanish (Basic)

Lee's 25-year career in aviation spans leadership roles in network planning, flight scheduling, and business strategy at WestJet in Canada, Southwest Airlines in the United States, and Ireland's Aer Lingus. He directed the Vantage Airport Group Air Service Development team responsible for expanding passenger and cargo business at nine airports in the Americas and Europe. He also worked on airport infrastructure development projects, such as Vantage's successful bid to rebuild LaGuardia Airport's Central Terminal in New York. Lee has been a featured speaker on airline and airport topics at a number of international events and has also lectured at the University of British Columbia Sauder School of Business.

After graduating from Miami University, Lee traveled globally as a 747 cargo loadmaster and worked on certification programs for engine fuel control systems on civilian and military aircraft. He received his Master's Degree from Northwestern University where he currently connects the school to students around the world as a Global Ambassador.

Qualifications:
Bachelor’s Degree in Aeronautics, Miami University
Master’s Degree, Northwestern University

Jeremiah brings 15 years' experience, knowledge, and deep relationships across multiple industry sectors. As a former airline employee, airport executive, business development professional, air service development and marketing consultant, Jeremiah's unique experience and skillset are conducive to delivering meaningful results aimed at consistently exceeding airport partner expectations.

Jeremiah has extensive experience in market analysis, strategic planning, marketing campaign development and implementation, airport branding, and stakeholder support programs. He is a liaison and catalyst for successful airport business development efforts and a lead in developing complex collaborative initiatives. Throughout his career, Jeremiah has developed numerous lucrative air program partnerships helping airports achieve passenger traffic retention and growth, securing new air service, and ultimately increasing airport revenues.

Qualifications:
Bachelor’s Degree in Professional Aviation with a minor in Aviation Management - Louisiana Tech University
Certified Member (C.M.) of the American Association of Airport Executives
Commercial pilot’s licence
Recognised as one of Airport Business’ "40 Under 40" (2016)

Ilona has 19 years of air service development and marketing experience, with the most recent ten years in air service development consulting. Ilona specializes in airport catchment/leakage analysis, data research, and traffic/route forecasting. Ilona’s main responsibilities at ASM include securing additional air service for domestic and international clients, supporting community development, creating marketing strategy and programs, as well as government air service development grant support (SCASD) for smaller markets based in North America.

Areas of specialty: Air service development, data analysis, traffic forecasting, airport and air service marketing, point-of-sale airport catchment analysis, U.S. DOT SCASDP.

Qualifications: MA, MBA in Aviation - Embry-Riddle Aeronautical University

Languages: English (fluent), Russian (fluent), Spanish (intermediate)

Edmond Rose has 25 years of experience in commercial aviation as a senior executive in airlines, in airport slot coordination and as a consultant. After 11 years in the British diplomatic service, Edmond’s aviation career began with government affairs roles first at Virgin Atlantic Airways and then at British Airways. As Director of Airline Planning at Virgin Atlantic from 2008 to 2014, Edmond led the fleet and network planning, RM, pricing, alliances, and partnerships & teams. He sponsored the transformation of Virgin’s fleet with new Airbus A330 and Boeing 787 aircraft and led strategy work leading to negotiating and implementing Virgin’s alliance with Delta.

As a consultant, he has carried out business and network planning projects for a variety of airlines from legacy network carriers to LCCs.  He has also worked on airline joint ventures, airport strategy, and slot valuation projects. Edmond served as CEO of Airport Coordination Limited, the world’s leading slot coordinator, from 2018 to 2021.

Specialisms: Network planning, schedule planning, fleet planning, airline alliances and partnerships, airport slot coordination, aviation regulatory matters

Qualifications: BA (Hons), Theology

Languages: French, Mandarin, German

Martin brings 25 years of extensive experience in the airline industry, with a primary focus on network planning. His career has equipped him with a comprehensive understanding of airline scheduling, route planning, finance, pricing, revenue management, operations, and customer service. Over the years, Martin has held key roles at United Airlines, US Airways, and Continental Airlines.

Martin began his career in customer service and airport operations at Continental Airlines after earning his MBA from Embry-Riddle Aeronautical University. He later transitioned to roles in airline forecasting and advanced to network planning positions at US Airways and United, where he honed his expertise in driving strategic growth and operational excellence.

Before leaving United in 2015, Martin was responsible for overseeing all aspects of domestic new market planning, including competitive analysis, strategic development, detailed market analysis, traffic and revenue forecasting, and the coordination and implementation of new routes. Notably, he led the successful development of more than two dozen new routes across the US and Canada.

Qualifications:
MBA - Embry-Riddle Aeronautical University

Evan has over 20 years of experience in airline planning and air service consulting. Prior to joining ASM, Evan worked as an air service consultant providing strategic air service development consulting to many airport clients across the Americas and the Caribbean. He has significant experience in developing air service strategies, engaging with airlines, designing air service proposals, crafting air service incentive programs, managing stakeholder relationships, evaluating transactional opportunities, forecasting long-term airport growth, and managing data and key analytical studies.

Before he provided air service development consulting services to airport clients, Evan held a variety of management positions at Southwest Airlines, which included finance, schedule planning, corporate real estate, network planning, strategy and initiatives, and international planning. He developed the airline’s international strategy, designed the airline’s 5- and 10-year growth strategies, managed domestic and international capacity planning, led cross-functional performance management teams, evaluated new aircraft models, assessed airline mergers and acquisitions, negotiated use and lease agreements, performed airport budget reviews, and analyzed various airport development projects.

Qualifications:
BA, Communications - The University of North Carolina
Certified Member (C.M.) of the American Association of Airport Executives

Hans brings 26 years of aviation experience to client projects. After starting his career in United Airlines Network Development department, he joined British Airways to head up the carrier's network and alliance strategy teams. He continued in the field of airline co-operation when he was made responsible for joint network development for both British Airways and Qantas based in Sydney. In 2004, Hans became Associate Director and the aviation specialist at MAP Airports, one of Macquarie Bank's listed infrastructure funds, where he advised Aviation Business Development teams at the fund's full portfolio of airports (Sydney, Rome, Brussels, Copenhagen, Bristol and Birmingham). From 2008, he shifted his attention to Sydney Airport, where he led the Aviation Business Development team.

Specialisms: Demand forecasting, hub strategies, commercial due diligence, air service development, and the optimisation of aeronautical and non-aeronautical revenue generation.  He works for airports, airlines, tourism agencies, infrastructure investors, state governments and financial advisors.

Qualifications:
Master of Business Administration - University of California, Berkeley, Haas School of Business
Master, Law - University of Vienna

Ann-Marie has been part of the ASM team for 10 years, supporting projects and research to ensure they are delivered on time and to the highest standard. She joined from US Airways where she was responsible for group corporate sales to key accounts.

Specialisms: Client management, project planning, client research

Languages: English and French

Qualifications: BA Hons in Modern Languages

Hang joined ASM from Shanghai Juneyao Airlines where he had been a Senior Network Manager. With a wealth of airline experience, Hang brings with him analytical capabilities in flight routes and project management, as well as a sound knowledge of international flight application process and systems as well as the different countries' regulation processes.

Qualifications:
Environmental & Energy Engineering - The University of Sheffield
Biological/Biosystems Engineering - Beijing Institute of Technology

Yolanda brings eight years of experience in airline network planning, analysis, and strategy at Viva Aerobus, one of Mexico's leading carriers, spanning markets in Mexico, the United States, Latin America, and the Caribbean. What drew her to the industry — and keeps her in it — is the intersection of data, strategy, and the challenge of connecting people and markets. Having worked at the center of route entry decisions, demand forecasting, and capacity strategy from within an airline, she brings a perspective that is both analytical and deeply commercial. She recently completed an MSc in Data Science and Artificial Intelligence, driven by a genuine curiosity to keep learning and stay current with the analytical tools shaping the industry.

Areas of specialty: Network planning, traffic forecasting, demand modelling, route economics, market assessment, business case production.

Qualifications: MSc Data Science and Artificial Intelligence (Distinction), University of Hull | BBA (With Honors), Universidad Anáhuac México

Languages: Spanish, English

Joining ASM from Birmingham Airport’s Aviation Development team, Olly has a strong background in data analysis and air service development. During his early career, Olly graduated top of his class from the UK’s leading undergraduate Aviation Management course before completing an internship at a global aviation data provider.

Areas of specialty: Air service development, research and analytics, strategy and planning

Qualifications: First Class (Hons) BSc Aviation Management – Coventry University

Languages: English

Steven Welsh brings five years of experience in the aviation industry. He began his career in aerospace manufacturing engineering at Airbus’ Broughton site, where he played a key role in advancing digitisation initiatives and implementing Industry 4.0 technologies. After completing a master’s degree in Sustainable Air Transport Operations and Planning, Steven expanded his consultancy expertise by contributing to airport transactions, runway capacity analyses, and economic impact assessments.

Qualifications: 
BEng (Hons), Aerospace, Aeronautical & Astronautical Engineering, Coventry University
MSc, Sustainable Air Transport Operations & Planning, Salford University

Joe undertook a placement year in industry at ASM as part of his degree and has re-joined the team in 2022 upon graduation. As a Research and Data analyst, Joe is responsible for providing clients with monthly data dashboards and related data products as well as assisting in the analysis of client markets.

Specialisms: Research and analytics, market analysis, air traffic forecasting

Qualifications: First Class Bsc (Hons) Aviation Management, Coventry University

Max grew up in a variety of airplanes owing to his parents’ international work. By the age of nine, he received his first frequent traveler card and a lifelong fascination with the history and inner workings of commercial aviation. After university, Max participated in economic development projects at New America and the African Development Bank. Before joining ASM, he worked on a long-term air service liberalization project which aims to one day bring Open Skies to all of Central Asia.

Specialisms: Passenger, scheduling, and catchment area data analysis, market trend research and reporting
Qualifications: B.A., Political Science and Economic Development, McGill University
Languages: English, Russian (fluent); French (working proficient); German (limited proficient)

Coco has worked with the ASM and Routes team since 2016 and brings experience in project management, stakeholder engagement, and finance administration. Coco is an organised and solution-oriented professional, working on various projects in the portfolio as well as Events, facilities, and office management.

Specialisms: Project Management, Executive support, Finance administration, Corporate bid writing and Training event coordination

Qualifications: Applied Sport Science & Management - BSc (Hons)

Jon Soars has over four decades of extensive experience in commercial aviation. His career commenced at South African Airways and later included significant roles at British Airways and pivotal contributions to the foundational Travicom, a precursor to the Travelport GDS. In the 1990s, he directed British Telecom’s Prestel division and served as the European representative for the consultancy BACK Aviation, offering vital support to diverse sectors including investment banks, airports, airlines, and governmental bodies. Recently, Jon established Aviation Analytics, a specialized entity focusing on data-driven solutions for airlines and airports, leveraging advanced tools such as QlikView and Power BI. His expertise in business intelligence and data analytics provides invaluable insights to ASM clients.

Areas of specialty: Strategy, Marketing, BI Analytics, Value Added Aviation Data.