Consulting and Representation

Building Lasting Partnerships

Since its inception in 1993, ASM has supported clients in the delivery of over 1,000 new routes, conducted over 300 training courses, and attended more than 100 Routes and industry events with our clients.

We know local needs vary, and we’ve proven we can work with airlines, airports, tourism boards, and economic development boards to deliver successful new routes.

Retainer/Relationship

With a clear focus and deep understanding of network planning, ASM concentrates on sustainable route development to minimize risk for airports, airlines, and the city/destination stakeholders.

By being immersed in the detail of your market and working with airlines to cultivate relationships, ASM has a successful, 20-year history of navigating clients through the route development process and delivering hundreds of new air services, working collaboratively with clients on either a project by project basis or through a retainer.

ASM’s in-depth understanding of airline economics and route decision making, in addition to key relationships with global airline professionals, simplifies network planning.

Route Development Strategy

Understand your market position and target list by gaining insight into your customers, market, and competitors. ASM has developed a proven in-house model to provide solutions for attracting routes and maintaining the current networks.

ASM delivers detailed analysis of traffic trends and performance, catchment characteristics, business and leisure segments, indirect traffic flows, connectivity, traffic leakage and competitor markets. By refining opportunities, targets, strategy, and positioning to understand the business and drivers most pertinent to your market, airports can focus on building relationships and being a trusted partner.

With over 20 years of marketing experience, ASM is perfectly placed to advise on airport positioning and branding to strengthen your route
development strategy.

Long-Term Passenger Traffic Forecast

Identify historical trends, peak hour analysis and busy day timetables to enhance your airport’s master planning with ASM’s Long-Term Passenger Traffic Forecast.

By combining econometric techniques, market insight and airline feedback, the Long-Term Passenger Traffic Forecast facilitates infrastructure evaluations and provides insight into predicted passenger potential for airport investors, airport management teams and destinations. The forecast can be broken down into multiple segments (long-haul, short-haul, domestic, carrier type, aircraft category, etc.) to enable different outputs.

ASM provides detailed market assessments to help understand the future air service requirements for any airport or market.

Investment Transactional Advisor

With a clear focus and deep understanding of network planning, ASM concentrates on sustainable route development to minimize risk for airports, airlines, and the city/destination stakeholders.

By being immersed in the detail of your market and working with airlines to cultivate relationships, ASM has a successful, 20-year history of navigating clients through the route development process and delivering hundreds of new air services, working collaboratively with clients on either a project by project basis or through a retainer.

ASM’s in-depth understanding of airline economics and route decision making, in addition to key relationships with global airline professionals, simplifies network planning.

Airline or Head Office Meeting Support

Building on the Passenger Forecast, the business case will take an in-depth view on the market examining not just the demand but the qualitative factors that are driving this demand. Examining the economy, industry, demographics, trade links, diaspora and other key areas that might have an impact on the market potential, all the elements are considered in the passenger forecast to generate an in-depth route passenger forecast.

Retainer/Relationship

With a clear focus and deep understanding of network planning, ASM concentrates on sustainable route development to minimize risk for airports, airlines, and the city/destination stakeholders.

By being immersed in the detail of your market and working with airlines to cultivate relationships, ASM has a successful, 20-year history of navigating clients through the route development process and delivering hundreds of new air services, working collaboratively with clients on either a project by project basis or through a retainer.

ASM’s in-depth understanding of airline economics and route decision making, in addition to key relationships with global airline professionals, simplifies network planning.

Route Development Strategy

Understand your market position and target list by gaining insight into your customers, market, and competitors. ASM has developed a proven in-house model to provide solutions for attracting routes and maintaining the current networks.

ASM delivers detailed analysis of traffic trends and performance, catchment characteristics, business and leisure segments, indirect traffic flows, connectivity, traffic leakage and competitor markets. By refining opportunities, targets, strategy, and positioning to understand the business and drivers most pertinent to your market, airports can focus on building relationships and being a trusted partner.

With over 20 years of marketing experience, ASM is perfectly placed to advise on airport positioning and branding to strengthen your route development strategy.

Long-Term Passenger Traffic Forecast


Identify historical trends, peak hour analysis and busy day timetables to enhance your airport’s master planning with ASM’s Long-Term Passenger Traffic Forecast.

By combining econometric techniques, market insight and airline feedback, the Long-Term Passenger Traffic Forecast facilitates infrastructure evaluations and provides insight into predicted passenger potential for airport investors, airport management teams and destinations. The forecast can be broken down into multiple segments (long-haul, short-haul, domestic, carrier type, aircraft category, etc.) to enable different outputs.

ASM provides detailed market assessments to help understand the future air service requirements for any airport or market.

Investment Transactional Advisor


With a clear focus and deep understanding of network planning, ASM concentrates on sustainable route development to minimize risk for airports, airlines, and the city/destination stakeholders.

By being immersed in the detail of your market and working with airlines to cultivate relationships, ASM has a successful, 20-year history of navigating clients through the route development process and delivering hundreds of new air services, working collaboratively with clients on either a project by project basis or through a retainer.

ASM’s in-depth understanding of airline economics and route decision making, in addition to key relationships with global airline professionals, simplifies network planning.

Airline or Head Office Meeting Support

Building on the Passenger Forecast, the business case will take an indepth view on the market examining not just the demand but the qualitative factors that are driving this demand.

Examining the economy, industry, demographics, trade links, diaspora and other key areas that might have an impact on the market potential, all the elements are considered in the passenger forecast to generate an in-depth route passenger forecast.

Let ASM guide you through every step of the route development process

We are dedicated to achieving your business objectives. ASM’s calculated and planned strategies are created by consultants who come from a mix of airport and airline, tourism, marketing, economic and infrastructure development backgrounds.

Learn how ASM can help develop your business and attain results that aid in growing your route development network.

For more information contact:

Aidan Mooney, Vice President

aidan.mooney@asm-global.com

+44 (0)7769 243447