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Americas Marketing & Incentives for Tourism Boards and Airports

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This course will explain how to combine incentive offers with compelling campaigns in order to secure a competitive advantage. In partnership with specialist legal professionals, the course will also help delegates to understand the legal context of airline negotiations when offering incentive packages.

Learn the necessary tools to effectively market to airports and destinations to attract new airlines, new routes and to build traffic.

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Commonly Asked Questions

Should I attend?
  • Airport personnel with limited experience or new to the route development function
  • Tourism professionals responsible for route development
  • Civil aviation authorities
  • Government agencies and departments
What topics will be covered?
  • What drives airline customer decisions?
  • How airlines are influenced by airport brand and marketing
  • Differentiation and positioning of your market and service offering
  • Understanding of new digital and social media platforms
  • How to create cutting-edge campaigns and standout presentations to airlines
  • The importance of incentives for airlines
  • Negotiation skills and techniques
  • Case studies and sharing experiences

“Excellent, very relevant material that will help me to ‘up’ my game in airline route development.”

Angela Mclean

Interim President and CEO/VP, Saint John Airport