Americas Marketing & Incentives
Dec 5, 2024 - Dec 6, 2024
Americas Marketing & Incentives
Americas Marketing & Incentives
Dec 05, 2024 - Dec 06, 2024
This course is tailored towards individuals with direct involvement in air service development marketing and will appeal to experienced B2B marketers, route developers, and those appointed to an aviation marketing function.
Americas Marketing & Incentives
Venue: Informa Fort LauderdaleLocation: 1650 SE 17th St, Suite #412, Fort Lauderdale, FL, 33316 Price: $1695
Learn to Effectively Market to Airports and Destinations
Agenda
This course will explain how to combine incentive offers with compelling campaigns in order to secure a competitive advantage.
In partnership with specialist legal professionals, the course will also help delegates to understand the legal context of airline negotiations when offering incentive packages
Day 1
- Introductions & Setting the Scene
- Introduction to Air Service Development
- Airline Strategy
- Fundamentals of Airline Data
- Understanding Your Market
Day 2
- Understanding Your Market
- What Makes a Compelling Airline Business Case
- Airline Incentives and FAA Guidelines for U.S. Airports
- Air Service Marketing Strategies
Facilitators
Enroll Before October 22, 2024 To Receive an Early Bird Discount
Commonly Asked Questions
Should I Attend?
This course is designed for:
- Airport personnel with limited experience or new to the route development function
- Tourism professionals responsible for route development
- Civil aviation authorities
- Government agencies and departments
Key Topics
Course topics include:
- What drives airline customer decisions?
- How airlines are influenced by airport brand and marketing
- Differentiation and positioning of your market and service offering
- Understanding of new digital and social media platforms
- How to create cutting-edge campaigns and standout presentations to airlines
- The importance of incentives for airlines
- Negotiation skills and techniques
- Case studies and sharing experiences
Where to Stay
Marriott
Renaissance Ft Lauderdale Marina Hotel
1617 Southeast 17th Street Ft Lauderdale, FL
+1 954-626-1700
Click Here for Group Rates
Embassy Suites
Hilton Fort Lauderdale 17th Street
1100 SE 17th Street, Fort Lauderdale, FL
+1 954-527-2700
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Holiday Inn Express
Fort Lauderdale Cruise Airport
1500 SE 17th St Causeway, Fort Lauderdale, FL
+1 877 666 3243
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Other Courses
“Thorough, comprehensive and detailed, supported by practical examples and with time for dialogue.”