Catchment Analyzer
Gain insight into your airport’s catchment area to identify traffic demand, leakage, and visitor origination – now available in an enhanced platform backed by our same trusted industry expertise.
Catchment Analyzer collects, collates, and analyzes data from the following sources:
- Census-based data
- Internet search data
- Hospitality data
- Airport data
Generate a behavioral view of the population in your airport’s catchment area
– including the visitors staying there.
For the resident traffic, Catchment Analyzer blends search data with population census data and the airport’s actual flown passenger data reported by direction of travel to give a true picture of where your resident passengers are originating by their zip code in your catchment area, which airport they are departing from and where they are travelling to.
Search data is rightsized using census data to smooth out the peaks and troughs that are inherently generated through search. The smoothed data is then calibrated to the airport’s actual flown passenger data (using Final MIDT data) to create a data set of the resident traffic in the catchment area. Resident traffic is usually far higher than the airport’s flown traffic as it includes traffic using competitor airports and choose to use surface transport to start their air journey from a further away departure airport.
Visitor traffic is a blend of hotel search data with hospitality data and again the airport’s actual flown passenger data reported by direction of travel to give a true picture of where your visitor traffic is originating from by their departure airport and where they are arriving via and then where they are staying by zip code in your catchment area.
Why Catchment Analyzer?
- Understand the true size of your airport’s catchment area by traveling population and where they are traveling to.
- Benchmark how your airport penetrates the catchment demand when a direct flight operates compared to when there is no direct service.
- Create more targeted marketing and promotional campaigns to focus spend where demand exists or where your share of the market can be improved.
- Enables more insightful route pitches to airlines where demand can be demonstrated.
Understand and Leverage Your Data with Catchment Analyzer
A complimentary data set detailing the size and shape of the airport’s catchment area, the direction of traffic (Resident / Visitor) by destination, and the airport of departure or arrival. This resource allows airports to understand the true demand from the catchment area and where there is “Traffic Leakage” to competitor airports.