Americas Marketing to Airlines & Incentives
Nov 12, 2026 - Nov 13, 2026
Americas Marketing to Airlines & Incentives
This course is tailored towards individuals with direct involvement in air service development marketing and will appeal to experienced B2B marketers, route developers, and those appointed to an aviation marketing function.
Americas Marketing to Airlines & Incentives
Date: 12 November 2026 - 13 November 2026Venue: Informa Dallas/Ft WorthLocation: 222 W Las Colinas Blvd., Irving, TX, 75039 Price: $1895
Learn to Effectively Market to Airports and Destinations
Agenda
This course will explain how to combine incentive offers with compelling campaigns in order to secure a competitive advantage.
In partnership with specialist legal professionals, the course will also help delegates to understand the legal context of airline negotiations when offering incentive packages
Day 1
- Introductions & Setting the Scene
- Introduction to Air Service Development
- Airline Strategy
- Fundamentals of Airline Data
- Understanding Your Market
Day 2
- Understanding Your Market
- What Makes a Compelling Airline Business Case
- Airline Incentives and FAA Guidelines for U.S. Airports
- Air Service Marketing Strategies
Facilitators
Commonly Asked Questions
Should I Attend?
This course is designed for:
- Airport personnel with limited experience or new to the route development function
- Tourism professionals responsible for route development
- Civil aviation authorities
- Government agencies and departments
Key Topics
Course topics include:
- What drives airline customer decisions?
- How airlines are influenced by airport brand and marketing
- Differentiation and positioning of your market and service offering
- Understanding of new digital and social media platforms
- How to create cutting-edge campaigns and standout presentations to airlines
- The importance of incentives for airlines
- Negotiation skills and techniques
- Case studies and sharing experiences
Where to Stay
Other Courses
“Thorough, comprehensive and detailed, supported by practical examples and with time for dialogue.”