Americas Fundamentals of Air Service Development

This course is directed toward those new to air service development and veteran professionals looking to refresh and deepen their skill set.

Learn the Practical Tools and Techniques Needed to Attract New Routes and Growth from Airlines


In this course, you will learn the fundamentals of air service development from both traditional and post-pandemic viewpoints. We will highlight the importance of working with your local stakeholder communities, as well as what pieces of information will be critical in facilitating a “seat at the table” as airline schedules evolve.

We will also provide an overview of the global and U.S. airline industry, including a review of each carrier’s recent history.

Day 1

    • Introductions & Setting the Scene
    • Introduction to Air Service Development
    • Airline Data: Speaking the Same Language
    • Understanding Airline Economics & Strategies
    • Understanding Your Market
Evan Berg leading a lesson
Jeremiah Gerald teaching delegates

Day 2

    • Preparing Air Service Development Business Cases
    • Introduction to Airline Incentive Programs
    • Fundamentals of Air Service Marketing

Enroll Before October 22, 2024 To Receive an Early Bird Discount

Commonly Asked Questions

Should I Attend?

This course is designed for:
    • Airport personnel with limited experience or new to the route development function
    • Tourism professionals responsible for route development
    • Civil aviation authorities
    • Government agencies and departments

Key Topics

Course topics include:
    • The characteristic components of the market
    • An introductory understanding of airline economics
    • The importance of airport competitive positioning and target planning
    • Key selling points of your destination and how to articulate them to airlines
    • How to organize and implement a route target sales campaign
    • The most effective ways of approaching and presenting to airline
    • The relevance of data, market research, and analytics to route development
    • How to improve your skills to deliver success for your airport or organization
    • Fundamentals of route support and airline incentive programs

Where to Stay

Renaissance Fort Lauderdale Marina Hotel

Renaissance Ft Lauderdale Marina Hotel

1617 Southeast 17th Street Ft Lauderdale, FL

+1 954-626-1700

Click Here for Group Rates

Exterior of Embassy Suites by Hilton Fort Lauderdale 17th Street hotel
Embassy Suites

Hilton Fort Lauderdale 17th Street

1100 SE 17th Street, Fort Lauderdale, FL

+1 954-527-2700

Book Now

Guest room of Holiday Inn Express Ft. Lauderdale Cruise-Airport Hotel
Holiday Inn Express

Fort Lauderdale Cruise Airport

1500 SE 17th St Causeway, Fort Lauderdale, FL

+1 877 666 3243

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Other Courses

“Thorough, comprehensive and detailed, supported by practical examples and with time for dialogue.”

Tim Heijenbrock

Airline Partnerships Director, Schiphol Airport