Americas Fundamentals of Air Service Development
Aug 6, 2024 - Aug 7, 2024
Americas Fundamentals of Air Service Development
Aug 06, 2024 - Aug 07, 2024
This course is directed toward those new to route development and veteran professionals looking to refresh and deepen their skill set.
Americas Fundamentals of Air Service Development
Venue: Informa Washington DCLocation: 2121 K Street NW, Washington, DC, 20037 Price: $1695
Learn the Practical Tools and Techniques Needed to Attract New Routes and Growth from Airlines
Agenda
In this course, you will learn the fundamentals of air service development from both traditional and post-pandemic viewpoints. We will highlight the importance of working with your local stakeholder communities, as well as what pieces of information will be critical in facilitating a “seat at the table” as airline schedules evolve.
We will also provide an overview of the global and U.S. airline industry, including a review of each carrier’s recent history.
Day 1
- Introductions & Setting the Scene
- Introduction to Air Service Development in and beyond the Post-Pandemic World
- Airline Data: Speaking the Same Language
- Understanding Airline Economics & Strategies
- Understanding Your Market


Day 2
- Preparing Air Service Development Business Cases
- Introduction to Airline Incentive Programs
- Fundamentals of Air Service Marketing
Facilitators



Enroll Before June 25, 2024 To Receive an Early Bird Discount
Commonly Asked Questions
Should I Attend?
This course is designed for:
- Airport personnel with limited experience or new to the route development function
- Tourism professionals responsible for route development
- Civil aviation authorities
- Government agencies and departments
Key Topics
Course topics include:
- The characteristic components of the market
- An introductory understanding of airline economics
- The importance of airport competitive positioning and target planning
- Key selling points of your destination and how to articulate them to airlines
- How to organize and implement a route target sales campaign
- The most effective ways of approaching and presenting to airline
- The relevance of data, market research, and analytics to route development
- How to improve your skills to deliver success for your airport or organization
- Fundamentals of route support and airline incentive programs
Where to Stay

Hyatt Place
Washington DC/White House
1522 K Street, NW, Washington, D.C.
+1 202 830-1900
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Hilton Garden Inn
Washington DC Downtown
815 14th St NW, Washington, D.C.
+1 202 783-7800
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Marriott
Washington Georgetown
1221 22nd St NW, Washington, D.C.
+1 202 872-1500
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“Thorough, comprehensive and detailed, supported by practical examples and with time for dialogue.”