Americas Fundamentals of Air Service Development

This course is directed toward those new to route development and veteran professionals looking to refresh and deepen their skill set.

Learn the Practical Tools and Techniques Needed to Attract New Routes and Growth from Airlines


In this course, you will learn the fundamentals of air service development from both traditional and post-pandemic viewpoints. We will highlight the importance of working with your local stakeholder communities, as well as what pieces of information will be critical in facilitating a “seat at the table” as airline schedules evolve.

We will also provide an overview of the global and U.S. airline industry, including a review of each carrier’s recent history.

Day 1

    • Introductions & Setting the Scene
    • Introduction to Air Service Development in and beyond the Post-Pandemic World
    • Airline Data: Speaking the Same Language
    • Understanding Airline Economics & Strategies
    • Understanding Your Market
Evan Berg leading a lesson
Jeremiah Gerald teaching delegates

Day 2

    • Preparing Air Service Development Business Cases
    • Introduction to Airline Incentive Programs
    • Fundamentals of Air Service Marketing

Enroll Before June 25, 2024 To Receive an Early Bird Discount

Commonly Asked Questions

Should I Attend?

This course is designed for:
    • Airport personnel with limited experience or new to the route development function
    • Tourism professionals responsible for route development
    • Civil aviation authorities
    • Government agencies and departments

Key Topics

Course topics include:
    • The characteristic components of the market
    • An introductory understanding of airline economics
    • The importance of airport competitive positioning and target planning
    • Key selling points of your destination and how to articulate them to airlines
    • How to organize and implement a route target sales campaign
    • The most effective ways of approaching and presenting to airline
    • The relevance of data, market research, and analytics to route development
    • How to improve your skills to deliver success for your airport or organization
    • Fundamentals of route support and airline incentive programs

Where to Stay

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Hyatt Place

Washington DC/White House

1522 K Street, NW, Washington, D.C.

+1 202 830-1900

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Hilton Garden Inn

Washington DC Downtown

815 14th St NW, Washington, D.C.
+1 202 783-7800

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“Thorough, comprehensive and detailed, supported by practical examples and with time for dialogue.”

Tim Heijenbrock

Airline Partnerships Director, Schiphol Airport