About Us

Airport Strategy & Marketing (ASM) North America is the new branch of the global number one aviation consultancy.

The world’s first route development consultancy, we have supported airports, airlines, tourism authorities and governments in the development of new routes since 1993.

We have maintained our leading position in the aviation industry – our clients rely on us to help them expand their air service networks – thanks to our unrivaled expertise and the accuracy, breadth and diligence of our support.

Because we are global leaders in the field, we can offer a full global suite of data analytics and products. So whether your network development targets are within North America or further afield, no-one can offer you better support.

We guide and support clients through every step of the route development process: identifying potential new services, preparing business cases and presentations, negotiating with airlines and ensuring new routes are sustainable.

ASM is also part of the wider UBM group which gives us an unmatched ability to offer an extensive full range of services to your airport, from securing grants to full-service marketing strategy and execution.

Some of the new routes we have helped to create include:

Our success is due to a creative approach to route development and a clear focus on results. ASM proposals go beyond data and reports – we generate innovative ideas and propose genuinely new ways forward for our clients.

Clients also value the fact that our consultants have been carefully chosen from both airline and airport backgrounds. They have a complete understanding of the aviation industry and their analytical skills are complemented by years of practical experience. Consistent feedback tells us this is what sets us apart from the competition, and it’s why our clients return with repeat assignments.

The aviation industry’s renowned Routes events were first established by ASM in 1998 and our clients benefit from this unique relationship. Routes events bring together airlines and airports to discuss new services and we personally represent many of our clients at these meetings.