ASM’s Airport Catchment Analyser generates a complete view of the behaviour of the population on your airport’s catchment area as well as the visitors staying there.
For the Resident Traffic, ASM blends search data with population census data and the airports actual flown passenger data reported by direction of travel to give a true picture of where your Resident passengers are originating by their Zip code in your catchment area, which airport they are departing from and where they are travelling to.
Search data is rightsized using census data to smooth out the peaks and troughs that are inherently generated through search. The smoothed data is then calibrated to the airport’s actual flown passenger data (using Final MIDT data) to create a data set of the resident traffic in the catchment area. Resident traffic is usually far higher than the airports flown traffic as it includes traffic using competitor airports and choose to use surface transport to start their air journey from a further away departure airport.
Visitor traffic is a blend of hotel search data with hospitality data and again the airports actual flown passenger data reported by direction of travel to give a true picture of where your Visitor traffic is originating from by their departure airport and where they are arriving via and then where they are staying by Zip code in your catchment area.
Why Airport Airport Catchment Analyser?
- Understand the true size of your airports catchment area by travelling population and where they are travelling to.
- Benchmark how your airport penetrates the catchment demand when a direct flight operates compared to when there is no direct service.
- Create more targeted marketing and promotional campaign to focus spend where demand exists or where your share of the market can be improved.
- Enables more insightful route pitches to airlines where demand can be demonstrated
ASM’s Airport Catchment Analyser is delivered as an MS Excel Interface. The data can be used to drive mapping tools such as MS Excel 3D Mapping to generate visual outputs for reports and presentations. The 3D mapping tool is not part of the product.