Americas Marketing to Airlines & Incentives

This course is tailored towards individuals with direct involvement in air service development marketing and will appeal to experienced B2B marketers, route developers, and those appointed to an aviation marketing function.

Learn to Effectively Market to Airports and Destinations


This course will explain how to combine incentive offers with compelling campaigns in order to secure a competitive advantage.
In partnership with specialist legal professionals, the course will also help delegates to understand the legal context of airline negotiations when offering incentive packages

Day 1

    • Introductions & Setting the Scene
    • Introduction to Air Service Development
    • Airline Strategy
    • Fundamentals of Airline Data
    • Understanding Your Market

Day 2

    • Understanding Your Market
    • What Makes a Compelling Airline Business Case
    • Airline Incentives and FAA Guidelines for U.S. Airports
    • Air Service Marketing Strategies

Enroll In Both Courses for a 15% Discount

Commonly Asked Questions

Should I Attend?

This course is designed for:
    • Airport personnel with limited experience or new to the air service development function
    • Tourism professionals responsible for air service development
    • Civil aviation authorities
    • Government agencies and departments

Key Topics

Course topics include:
    • What drives airline customer decisions?
    • How airlines are influenced by airport brand and marketing
    • Differentiation and positioning of your market and service offering
    • Understanding of new digital and social media platforms
    • How to create cutting-edge campaigns and standout presentations to airlines
    • The importance of incentives for airlines
    • Negotiation skills and techniques
    • Case studies and sharing experiences

Where to Stay

Exterior images of Premier Inn hotel in London

Renaissance Fort Lauderdale Marina Hotel

1617 Southeast 17th Street, Fort Lauderdale, Florida, 33316


Book Now

“Thorough, comprehensive and detailed, supported by practical examples and with time for dialogue.”

Tim Heijenbrock

Airline Partnerships Director, Schiphol Airport