Americas Marketing to Airlines & Incentives
Apr 11, 2024 - Apr 12, 2024
Americas Marketing to Airlines & Incentives
This course is tailored towards individuals with direct involvement in air service development marketing and will appeal to experienced B2B marketers, route developers, and those appointed to an aviation marketing function.
Learn to Effectively Market to Airports and Destinations
Agenda
This course will explain how to combine incentive offers with compelling campaigns in order to secure a competitive advantage.
In partnership with specialist legal professionals, the course will also help delegates to understand the legal context of airline negotiations when offering incentive packages
Day 1
- Introductions & Setting the Scene
- Introduction to Air Service Development
- Airline Strategy
- Fundamentals of Airline Data
- Understanding Your Market
Day 2
- Understanding Your Market
- What Makes a Compelling Airline Business Case
- Airline Incentives and FAA Guidelines for U.S. Airports
- Air Service Marketing Strategies
Facilitators
Enroll In Both Courses for a 15% Discount
Commonly Asked Questions
Should I Attend?
This course is designed for:
- Airport personnel with limited experience or new to the air service development function
- Tourism professionals responsible for air service development
- Civil aviation authorities
- Government agencies and departments
Key Topics
Course topics include:
- What drives airline customer decisions?
- How airlines are influenced by airport brand and marketing
- Differentiation and positioning of your market and service offering
- Understanding of new digital and social media platforms
- How to create cutting-edge campaigns and standout presentations to airlines
- The importance of incentives for airlines
- Negotiation skills and techniques
- Case studies and sharing experiences
Where to Stay
Marriott
Renaissance Fort Lauderdale Marina Hotel
1617 Southeast 17th Street, Fort Lauderdale, Florida, 33316
1-954-626-1700
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“Thorough, comprehensive and detailed, supported by practical examples and with time for dialogue.”