EMEA Route Traffic Forecasting, Catchment Analytics, Data and Long-Term Forecasts

This course is directed toward those who wish to deepen their skills in the area of route traffic forecasting, catchment analytics, and long-term forecasts.

EMEA Route Traffic Forecasting, Catchment Analytics, Data and Long-Term Forecasts

Route traffic forecasts are a critical component of an airline’s decision-making process when considering new routes. Airlines expect airports and stakeholders to provide as much detailed data and insight into prospective destinations markets as possible.

This course will enable participants to understand the most up-to-date techniques to generate both short and long-term forecasts, including how to utilise appropriate market data, understanding how successful your target route can be, and tips on how to pitch to the airlines.

Participants will be taken through real world examples, providing the opportunity to develop forecasts with newly learned techniques, as well as experiencing manipulating data and developing presentations.

Commonly Asked Questions

Should I Attend?

This course is geared towards those who may fill the following roles:

  • Airport personnel with limited experience or new to the route development function
  • Tourism professionals responsible for route development
  • Civil aviation authorities
  • Government agencies and departments
What will I learn?

This course covers the following topics:

  • The characteristic components of markets
  • An introductory understanding of airline economics
  • The importance of airport competitive positioning and target planning
  • Key selling points of your destination and how to articulate them to airlines
  • How to organise and implement a route target sales campaign
  • The most effective ways of approaching and presenting to airlines
  • The relevance of data, market research and analytics to route development
  • How to improve your skills to deliver success for your airport or organisation
  • Fundamentals of route support and airline incentive programmes
What topics will be covered?

This course is broken down into the following modules:

  • Understanding markets and catchment areas
  • Competition and positioning – forming strategies to stand out
  • Understanding airlines
  • Building a new route investment case
  • Route support & how incentives attract airlines?
  • Implementing a route development strategy
  • Marketing to airlines & the perfect presentation
  • Preparation for Routes events & maximising your meetings
Is there a syllabus for the course?

This is the syllabus for this course:

1. Setting the Scene
2. Understanding Your Market
3. Understanding Airlines
4. Airline Insight Survey
5. Positioning and Competitors
6. Strategy and Targets
7. Implementation
8. Airline Deals
9. Marketing to Airlines and the “Perfect Presentation”


What accommodations are nearby?

Premier Inn at London Blackfriars
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Travelodge London Central Southwark
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Novotel London Blackfriars
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“Excellent, very relevant material that will help me to ‘up’ my game in airline route development.”

Angela Mclean

Interim President and CEO/VP, Saint John Airport