EMEA Marketing to Airlines & Implementation
Nov 19, 2024 - Nov 20, 2024
EMEA Marketing to Airlines & Implementation
This course is tailored towards individuals with direct involvement in air service development marketing and will appeal to experienced B2B marketers, route developers, and those appointed to an aviation marketing function.
EMEA Marketing to Airlines & Implementation
Venue: Informa Headquarters LondonLocation: 240 Blackfriars Road, London, England, SE1 8NW Price: $1495
Learn to Effectively Market to Airports and Destinations
Agenda
This course will explain how to combine incentive offers with compelling campaigns in order to secure a competitive advantage.
In partnership with specialist legal professionals, the course will also help delegates to understand the legal context of airline negotiations when offering incentive packages
Day 1
- Introductions & Setting the Scene
- Introduction to Air Service Development
- Airline Strategy
- Fundamentals of Airline Data
- Understanding Your Market
Day 2
- Understanding Your Market
- What Makes a Compelling Airline Business Case
- Airline Incentives and FAA Guidelines for U.S. Airports
- Air Service Marketing Strategies
Facilitators
Enroll In the Programme for a 15% Discount
Commonly Asked Questions
Should I Attend?
This course is designed for:
- Airport personnel with limited experience or new to the route development function
- Tourism professionals responsible for route development
- Civil aviation authorities
- Government agencies and departments
Key Topics
Course topics include:
- What drives airline customer decisions?
- How airlines are influenced by airport brand and marketing
- Differentiation and positioning of your market and service offering
- Understanding of new digital and social media platforms
- How to create cutting-edge campaigns and standout presentations to airlines
- The importance of incentives for airlines
- Negotiation skills and techniques
- Case studies and sharing experiences
Where to Stay
Premier Inn
London Blackfriars
1-2 Dorset Rise, London EC4Y 8EN, United Kingdom
+44 333 321 9269
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Travelodge
London Central Southpark
202-206, Union St, London SE1 0LX, United Kingdom
08719 846352
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Novotel
London Blackfriars
46 Blackfriars Rd, London SE1 8NZ, United Kingdom
+44 20 7660 0834
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“Thorough, comprehensive and detailed, supported by practical examples and with time for dialogue.”