EMEA Marketing to Airlines & Implementation

This course is tailored towards individuals with direct involvement in air service development marketing and will appeal to experienced B2B marketers, route developers, and those appointed to an aviation marketing function.

Learn to Effectively Market to Airports and Destinations


This course will explain how to combine incentive offers with compelling campaigns in order to secure a competitive advantage.
In partnership with specialist legal professionals, the course will also help delegates to understand the legal context of airline negotiations when offering incentive packages

Day 1

    • Introductions & Setting the Scene
    • Introduction to Air Service Development
    • Airline Strategy
    • Fundamentals of Airline Data
    • Understanding Your Market

Day 2

    • Understanding Your Market
    • What Makes a Compelling Airline Business Case
    • Airline Incentives and FAA Guidelines for U.S. Airports
    • Air Service Marketing Strategies

Enroll In the Programme for a 15% Discount

Commonly Asked Questions

Should I Attend?

This course is designed for:
    • Airport personnel with limited experience or new to the route development function
    • Tourism professionals responsible for route development
    • Civil aviation authorities
    • Government agencies and departments

Key Topics

Course topics include:
    • What drives airline customer decisions?
    • How airlines are influenced by airport brand and marketing
    • Differentiation and positioning of your market and service offering
    • Understanding of new digital and social media platforms
    • How to create cutting-edge campaigns and standout presentations to airlines
    • The importance of incentives for airlines
    • Negotiation skills and techniques
    • Case studies and sharing experiences

Where to Stay

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Premier Inn

London Blackfriars

1-2 Dorset Rise, London EC4Y 8EN, United Kingdom

+44 333 321 9269

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London Central Southpark

202-206, Union St, London SE1 0LX, United Kingdom
08719 846352

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Exterior image of Novotel hotel in London

London Blackfriars

46 Blackfriars Rd, London SE1 8NZ, United Kingdom
+44 20 7660 0834

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“Thorough, comprehensive and detailed, supported by practical examples and with time for dialogue.”

Tim Heijenbrock

Airline Partnerships Director, Schiphol Airport