Asia-Pacific Fundamentals of Route Development

This course caters to route development newcomers and seasoned veterans in need of a refresher. Delegates will leave equipped with the practical tools and current techniques for attracting new routes and growth from airlines.

Gain a Deeper Understanding of Route Development


This course will offer in-depth, expert insight about the trends affecting route development in the Asia-Pacific region.

  • Setting the Scene: Industry Overview & MEGA Trends
  • Understanding Your Market
  • Understanding Airlines
  • Airline Insight Survey
  • Positioning and Competitors
  • Strategy and Targets
  • Implementation
  • Airline Deals
  • Marketing to Airlines and the “Perfect Presentation”


The Tools & Techniques You Need To Attract New Routes

Commonly Asked Questions

Should I Attend?

This course is designed for individuals in these roles:

  • Airport personnel who are part of the route development function
  • Personnel involved in the marketing of airports and destinations
  • Individuals involved with negotiating incentives with airlines
  • Tourism professionals responsible for air service development
  • Civil aviation authorities
  • Government agencies and departments

Key Topics

Course topics include:

  • Sustainability
  • Data
  • Airline relationships
  • Passenger demand
  • Market sizes
  • Catchment area calculations
  • Market share calculations
  • Service and price stimulations effects

Where to Stay

Exterior view of the Concord hotel in Singapore

100 Orchard Road
Singapore 238840

+65 6733 8855

Exterior view of the Shangri-la hotel in Singapore

277 Orchard Road
Singapore 238858

+(65) 6708 8888

Entrance view of lobby at Holiday Inn Singapore

11 Cavenagh Road
Singapore, 229616

+65 6 7338333

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“Thorough, comprehensive and detailed, supported by practical examples and with time for dialogue.”

Tim Heijenbrock

Airline Partnerships Director, Schiphol Airport