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Americas Marketing to Airlines & Incentives

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Americas Marketing to Airlines & Incentives

This course will explain how to combine incentive offers with compelling campaigns in order to secure a competitive advantage.

In partnership with specialist legal professionals, the course will also help delegates to understand the legal context of airline negotiations when offering incentive packages

Commonly Asked Questions

Should I attend?
This course is geared toward those who may fill the following roles: Airport personnel with limited experience or new to the route development function, Tourism professionals responsible for route development, Civil aviation authorities, Government agencies and departments
What topics will be covered?
Is there a syllabus for the course?
Day 1 1. Introductions & Setting the Scene 2. Introduction to Air Service Development in and beyond the Post-Pandemic World 3. Airline Strategy 4. Fundamentals of Airline Data 5. Understanding Your Market Day 2 1. Understanding Your Market 2. What Makes a Compelling Airline Business Case 3. Airline Incentives and FAA Guidlines for U.S. Airports 4. Air Service Marketing Strategies
Where should I stay?

“Excellent, very relevant material that will help me to ‘up’ my game in airline route development.”

Angela Mclean

Interim President and CEO/VP, Saint John Airport