Americas Fundamentals of Air Service Development

A route network is the most critical element of an airport, generating passenger and cargo volumes, aeronautical and non-aeronautical revenues as well as serving as a catalyst for local, regional and national economic growth. This course equips delegates with the practical tools and techniques to attract new routes and growth from airlines.

Since its inception in 1998, over 1,000 airport managers from across the world have attended the Fundamentals program, making it the industry’s most popular route development course.

Commonly Asked Questions

Should I attend?

This course is geared toward those who may fill the following roles:

  • Airport personnel with limited experience or new to the route development function
  • Tourism professionals responsible for route development
  • Civil aviation authorities
  • Government agencies and departments
What topics will be covered?
  • The characteristic components of the market
  • An introductory understanding of airline economics
  • The importance of airport competitive positioning and target planning
  • Key selling points of your destination and how to articulate them to airlines
  • How to organize and implement a route target sales campaign
  • The most effective ways of approaching and presenting to airline
  • The relevance of data, market research, and analytics to route development
  • How to improve your skills to deliver success for your airport or organization
  • Fundamentals of route support and airline incentive programs

“Excellent, very relevant material that will help me to ‘up’ my game in airline route development.”

Angela Mclean

Interim President and CEO/VP, Saint John Airport