Americas Fundamentals of Air Service Development

Americas Fundamentals of Air Service Development

An route network is the most critical element of an airport, generating passenger and cargo volumes, aeronautical and non-aeronautical revenues as well as serving as a catalyst for local, regional and national economic growth.

This course equips delegates with the practical tools and techniques to attract new routes and growth from airlines.

Commonly Asked Questions

Should I attend?
This course is geared toward those who may fill the following roles:
    Airport personnel with limited experience or new to the route development function
    Tourism professionals responsible for route development
    Civil aviation authorities
    Government agencies and departments
What topics will be covered?
The characteristic components of markets: An introductory understanding of airline economics<br> The importance of airport competitive positioning and target planning<br> Key selling points of your destination and how to articulate them to airlines<br> How to organize and implement a route target sales campaign<br> The most effective ways of approaching and presenting to airlines<br> The relevance of data, market research and analytics to route development<br> How to improve your skills to deliver success for your airport or organization<br> Fundamentals of route support and airline incentive programs<br>
Is there a syllabus for the course?
Day 1
1. Introductions & Setting the Scene
2. Introduction to Air Service Development in and beyond the Post-Pandemic World
3. Airline Data: Speaking the Same Language
4. Understanding Airline Economics & Strategies
5. Understanding Your Market

Day 2
1. Preparing Air Service Development Business Cases in Traditional and Post-Pandemic Environments
2. Introduction to Airline Incentive Programs
3. Fundamentals of Air Service Marketing
Where should I stay?
The Renaissance by Marriott
Group rates can be found here:

“Excellent, very relevant material that will help me to ‘up’ my game in airline route development.”

Angela Mclean

Interim President and CEO/VP, Saint John Airport