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Americas Fundamentals of Air Service Development

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Americas Fundamentals of Air Service Development

An route network is the most critical element of an airport, generating passenger and cargo volumes, aeronautical and non-aeronautical revenues as well as serving as a catalyst for local, regional and national economic growth.

This course equips delegates with the practical tools and techniques to attract new routes and growth from airlines.

Commonly Asked Questions

Should I attend?
This course is geared toward those who may fill the following roles:
    Airport personnel with limited experience or new to the route development function
    Tourism professionals responsible for route development
    Civil aviation authorities
    Government agencies and departments
What topics will be covered?
<ul>The characteristic components of markets<br> An introductory understanding of airline economics<br> The importance of airport competitive positioning and target planning<br> Key selling points of your destination and how to articulate them to airlines<br> How to organize and implement a route target sales campaign<br> The most effective ways of approaching and presenting to airlines<br> The relevance of data, market research and analytics to route development<br> How to improve your skills to deliver success for your airport or organization<br> Fundamentals of route support and airline incentive programs<br></ul>
Is there a syllabus for the course?
Day 1
1. Introductions & Setting the Scene
2. Introduction to Air Service Development in and beyond the Post-Pandemic World
3. Airline Data: Speaking the Same Language
4. Understanding Airline Economics & Strategies
5. Understanding Your Market

Day 2
1. Preparing Air Service Development Business Cases in Traditional and Post-Pandemic Environments
2. Introduction to Airline Incentive Programs
3. Fundamentals of Air Service Marketing
Where should I stay?

“Excellent, very relevant material that will help me to ‘up’ my game in airline route development.”

Angela Mclean

Interim President and CEO/VP, Saint John Airport