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Americas Advanced Data & Route Forecasting

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Route traffic forecasts are a critical component of an airline's decision-making process when considering new routes. Airlines expect airports and stakeholders to provide as much detailed data and insight into prospective destinations markets as possible. This course will enable participants to understand the most up-to-date techniques to generate both short and long-term forecasts, including how to utilize appropriate market data, understanding how successful your target route can be, and tips on how to pitch to the airlines.

Participants will be taken through real-world examples, providing the opportunity to develop forecasts with newly learned techniques, as well as experience manipulating data and developing presentations.

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Commonly Asked Questions

Should I attend?

This course is geared towards those who may fill the following roles:

  • Airports & route development managers, analysts
  • Airlines & new analysts, network planners
  • Civil aviation authorities
  • Government agencies and departments
  • Personnel responsible for airport forecasts
What topics will be covered?
  • How to produce a route traffic forecast
  • Assumptions and methodologies from real-world examples
  • The latest forecasting techniques, analytics including QSI, MCR and others
  • How to use traffic data, market research and analytics for route forecasting
  • The key outputs airlines want to see in a presentation
  • Benchmarking against competing airports
  • How to manipulate data
  • Practical route forecasts exercises and case studies

“Excellent, very relevant material that will help me to ‘up’ my game in airline route development.”

Angela Mclean

Interim President and CEO/VP, Saint John Airport