Network Strategy Model
Every airport and destination should have a clear network strategy, market position and detailed target list; and this can only be achieved by fully understanding your customers, market and competitors. ASM has developed our proven in-house Network Strategy Model to provide the solution and insight.
These detailed studies give a full analysis of a market’s traffic trends and performance, catchment characteristics, business and leisure segments, indirect traffic flows, connectivity, traffic leakage and competitor markets.
With over 20 years’ of marketing experience, ASM is perfectly placed to advise on airport positioning and branding.
ASM has successfully helped Copenhagen Airport to claim the position of “Scandinavia’s Hub” Malaysia Airports to develop the “Next Generation Hub” brand. Other past clients Belfast International Airport and the Mexican airport group, ASUR.
Market Evaluations and Long Term Forecasting
ASM can provide market assessments and long term forecasts to help understand the future air service requirements for any airport or market. ASM produces detailed long-term forecasts and market evaluations for airport investors, airport management teams, destinations and airport investors.
An ASM long term forecast will use a combination of econometric techniques, market insight and airline feedback.