News
Published 17 June 2010
ASM INSTRUMENTAL IN DEVELOPMENT OF NEW BRITISH AIRWAYS ROUTE
Airport Strategy & Marketing (ASM) Ltd, the world's leading route development consultancy is delighted to have played a pivotal role in the launch of a new British Airways route from Gatwick to Cancun, the only direct route between the two cities by a scheduled airline.
The introduction of the new twice-weekly service, due to commence in November 2010, was orchestrated by ASM on behalf of, and with the cooperation of, ASUR (Grupo Aeroportuario del Sureste), the group which operates Cancun Airport.
ASM was instrumental in facilitating talks between ASUR and BA, having advised the group on the approach and messages required. The consultants were involved with all stages of the negotiations between ASUR, BA and the Mexican Tourism Authority to sort out logistics in London.
Gordon Bevan, Vice President Consultancy Services at ASM, commented:
"We are delighted that this route has now come to fruition and will commence later this year. It is testament to the long-standing relationships with the air services community that ASM has cultivated over the years, combined with the hard work that has been invested by all sides that this result has come about.
"We believe that two 777s a week will service the route effectively. Mexicana Airlines have opened a hub to Latin America in Cancun, as part of the oneworld alliance, which BA will be able to make use of and enjoy the connection benefits once the operation is established."
Leonardo Alejandro Vales Lehne, Customer and Route Development Director at ASUR added:
"ASUR is delighted to have BA flying to Cancun. It has been the result of a great deal of team work, in which ASM played a key role. This is confirmation that Cancun is a high-end, world-class destination, and the message is clear: Cancun is the secret for successful routes."
