Marketing & branding projects
ASM have carried out many marketing & branding projects for clients all over the world. Below are details of notable recent projects.
May 2009
ANA Aeroportos de Portugal SA (Portugal)
Recommendations as part of strategy project included new branding and positioning strategy for Lisbon, Faro and Oporto airports and the Group.
January 2009
Malaysia Airports
ASM recommend the introduction of a new brand identity for MAB, KLIA and the Regional airports for its global airline audience, MAB personnel and Malaysia Stakeholders.. The Batik logo style and “Connecting You” label was recommended.
December 2008
ASUR Airports (Mexico)
Outputs of the strategy project included recommendations for the re-branding of ASUR as "Mexico's Leading Airports". Within this umbrella branding, distinct positions were recommended for each airport within the group. These have now been adopted by ASUR
November 2008
Copenhagen Airport, (Denmark)
As part of a strategy project ASM recommended that CPH adopt the "Scandinavia’s Hub" positioning and branding which was then adopted by the airport.
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