What does forecasting show?
A passenger traffic route forecast is a key element to successful route development, providing evidence of a route’s potential passenger performance and yield. Forecasts help to facilitate in-depth conversations with the airlines and showcase the potential of your airport and destination for the airlines to consider you. Traffic forecasts differentiate yourself from your competition and help to create an attention grabbing presentation to show the market potential under different scenarios and conditions.
What is Forecast 1?
Forecast 1 is a cost efficient traffic forecast solution that takes all the elements of ASM’s detailed passenger route forecast process into a simple easy to use model that allows the user to adjust the inputs to test various scenarios and assess the different forecast outputs.
Forecast 1 is delivered to you with your chosen origin and destination route data and schedules, ready for you to adjust the variables of origin catchment airport penetration, comparative benchmark routes, proposed flight timings, MCT’s, flight connection window, stimulation, share of ‘Bridge’ traffic, market growth rates, frequency and aircraft seats.
The model does all the hard work and analysis and delivers immediate outputs detailing forecast passenger numbers for the selective route by:
- market segment
- load factors
Forecast 1 has been designed to give you an output overview on any given market and allows the user to refine and test the outputs through adjustment of flight departure / arrival times to maximise the connection potential, aircraft size to establish the best fit for the route and catchment penetration to fully assess the market potential from the defined catchment area.
Forecast 1 can help with:
- assessing your business strategy for route development
- helping prioritise the ‘high’ potential markets
- providing the evidence to take these to the airlines
- clear understanding of the requirements to make a route work
Click here to view Forecast 1, as we analyse the British Airways LHR-MSY service.
You will receive a user manual that will answer any FAQ’s and we are also on-hand to answer any additional questions that you may have.
How much does it cost?
This affordable and quick passenger forecast solution gives an immediate guide as to the true market potential of a proposed route, whether it’s a new market, new competing carrier or additional frequency on an existing route. Forecast 1 costs just £500 per defined route.
Customers can upgrade their Forecast 1 outputs to the ASM Forecast service where the market dynamics of a specific route are evaluated and considered in far more detail and presented back to you in a detail report outlining the assumptions made, methodologies adopted and commentary on the output.
Our customers said
“I have to say Forecast 1 is very easy to use and understand. Key advantage is the opportunity to change forecast parameters to simulate different scenarios.”
Aviation Marketing Specialist,
“Thanks for your professional extent which definitely helped us to close the deal”
Aviation Marketing & Business Development Manager,
Kosice International Airport
“The analysis you made helped me a lot to understand the potential of the market and the opportunity”
Director of Airline Relations,
Ministry of Tourism Dominican Republic