Data Dashboard

Data Dashboard is an interactive Microsoft Excel based tool that enables you to understand your airport market data and a selection of competitor airports of your choice.

Market data such as monthly passenger traffic by final destination (taking into account connections and indirect flows), average fares and yield data, country of origin and airline market share is drawn from Sabre Global Demand Data. This is calibrated against your internal statistics and is displayed in an interactive Microsoft Excel model with a large selection of graphs and charts to represent the data in a simple visual format, using simple button-click filters. The model allows multiple airports and years to be loaded so the user can interrogate and compare the data reported on all the variables to produce specific outputs and results on the markets performance.

As all the calculations are done for you it saves having to manipulate or cleanse the data, so time can be spent more effectively. The Data Dashboard outputs are designed to be easily copied directly into your reports and presentations and can be updated on a regular basis allowing for trends to be monitored and assessed.

The Data Dashboard is a simple and regular one stop source for all your airport market data to get the answers quickly with the necessary insight and leading to improved management reporting and business development.

Why Data Dashboard?

• No more ‘number crunching’ of raw spreadsheets – produce graphs and tables easily without manipulating data
• View market information on your airport and competitors
• Identify trends that might not be obvious from just passenger numbers
• Quickly copy and paste charts and tables into your reports and presentations

Our customer said:

“Data Dashboard is a key tool for our business development team. We explore passenger flows to specific destinations within one document, designed to ensure guidance towards planning and implementing our route development strategy.”

Marius Ioan GÎRDEA,
General Manager
Sibiu International Airport

Video Demonstration

You can request a Data Dashboard demonstration with Alex Cooper, ASM’s sales manager.