Aviation consultancy projects and air service development are the life blood of the ASM business. We have provided aviation expertise and delivered hundreds of new air service for over 20 years.

Route Development Strategy Projects

Every airport and destination should have a clear network strategy, market position and detailed target list and this can only be achieved by fully understanding your customers, market and competitors. ASM has developed our proven in-house Network Strategy Model to provide the solution and insight.

These detailed studies give a full analysis of a market’s traffic trends and performance, catchment characteristics, business and leisure segments, indirect traffic flows, connectivity, traffic leakage and competitor markets.

Hard data is combined with creative thinking to produce visionary marketing plans which target new routes, airlines and tour operators.

Airport Branding

With over 20 years of marketing experience, ASM is perfectly placed to advise on airport positioning and branding. ASM has successfully helped Copenhagen Airport to claim the position of “Scandinavia’s Hub” Malaysia Airports to develop the “Next Generation Hub” brand. Other past clients Belfast International Airport and the Mexican airport group, ASUR.

Market Evaluations and Long Term Forecasting

ASM can provide market assessments and long term forecasts to help understand the future air service requirements for any airport or market. ASM produces detailed long-term forecasts and market evaluations for airport investors, airport management teams, destinations and airport investors – an essential part of the due diligence process.

An ASM long term forecast will use a combination of econometric techniques, market insight and airline feedback.

Air Service Delivery


ASM has worked in partnership with many airport and destinations over the past 20 years to help deliver hundreds of new air services. ASM has supported and guided these businesses through the route development process, providing detailed route business cases, route delivery strategies and assisting with their airline relationships. ASM has in-depth understanding of airline economics and route decision making, and has key relationships in place with global airline professionals. Airlines know that ASM is synonymous with quality and expertise. ASM works collaboratively with its clients, coaching them through the process and works on a project by project basis, or can be retained.

Routes Prep

The aviation industry’s renowned Routes events were first established by ASM in 1998, so there is no one better placed to help airports and destinations to maximise their investment into attending or hosting a Routes event. ASM will help identify and select airline targets, provide airline briefings and presentation decks and support in the airline meetings and negotiations. ASM will provide thorough and detailed analytics as well as creative presentation techniques.

Business Case

Delivering an in-depth business case is the cornerstone of any route development decision. ASM can provide airports and destinations with comprehensive business cases that cover every aspect of a markets potential: Traffic & Revenue Forecast, Segment Breakdown, Class, Directionality, Seasonality, Point of Sale, Cargo and Market Characteristics (business, leisure, ethnic, VFR, corporate, FIT, etc). ASM will carefully dissect the opportunity and find the right strategy to take in the development of the business case, whether is around the market opportunity or the market support mechanism to assist an airline during the first years of operation.

Client Testimonials

“A sincere thank you for the preparatory work done for the World Routes conference, the assistance provided and the manner the meetings were dealt with. It was so good to work with a team of experts who are so informative, positive and passionate.”

Sharlin Perumal
Group Manager: Research & Quality Management
Airports Company South Africa

“Excellent consultants, we count on them.”

Carlos Alonso Rodriguez
Island Government of Tenerife

Recent consultancy clients include:

  • Airports Company South Africa
  • Brasilia International Airport
  • Cartagena Airport
  • Dube Tradeport
  • Inframerica – Brasilia and Natal Airports
  • Island Government of Tenerife
  • Munich Airport
  • Natal Airport
  • Philippines Tourism
  • San Juan International Airport
  • Taoyuan Taipei International Airport
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