Case Studies Stockholm Skavsta Airport

Stockholm Skavsta – Copenhagen (Ryanair)

The challenge

Ryanair is the largest airline at Stockholm Skavsta Airport with over 70% of available seat capacity. However, Ryanair’s seats have been decreasing since 2009 and the airport was keen to reverse this decline.

Results

A daily Ryanair service started between Stockholm Skavsta and Copenhagen in October 2015, adding 70,000 seats over the next 12 months. The number of seats will rise for the first time in six years during 2016 – the result of the airport management team’s stronger relationship with Ryanair and new targets for capacity increases.

The new route provides an affordable, direct service for travellers between the two Scandinavian capitals. It also contributes to Ryanair’s plans to achieve growth through short haul flights to European capital cities (attracting more business passengers in the process).

How?

The Skavsta management team was seeking additional capacity at the airport and, as Skavsta’s largest carrier, it was logical that Ryanair should be involved. ASM advised Skavsta on the nature and content of a new deal with Ryanair and assisted throughout the negotiations. New services across Europe were assessed and a number of detailed business cases were presented to the airline.

The winning proposal was Copenhagen – the second largest market from Stockholm with over one million two-way passengers ever year (the market was served by local competitor Stockholm Arlanda Airport). ASM continued to provide support during Skavsta’s negotiation period with Ryanair to ensure the successful launch of the new service.

The airport’s passenger numbers increased by 9% to 1.8 million in in 2015 and the new relationship with Ryanair means that there will be more opportunities for growth in the future.