Case Studies

Tenerife Tourism Corporation

Tenerife – Brussels (Brussels Airlines) The challenge Tenerife is one of Spain’s most popular tourist destinations with over five million visitors a year. The island’s government and Turismo de Tenerife aim to further diversify and boost the local economy by attracting more business travellers and high-value tourists. One of the ways they hope to…

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Aerostar Airport Holdings

San Juan – Stockholm, Copenhagen, Oslo and London Gatwick (Norwegian Airlines) The challenge There were a lack of European routes to San Juan with only two services from Frankfurt and Madrid. The UK was the largest unserved market with 28,000 passengers using indirect connections through US hub airports (adding four…

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Inframerica

Brasilia – Paris Charles de Gaulle (Air France) The challenge Airlines have traditionally prioritised Rio de Janeiro and Sao Paolo as their Brazilian destinations to the detriment of the country’s federal capital, Brasilia. ASM was appointed by Brasilia International Airport’s owner, Inframerica, to attract an airline which would recognise both…

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Stockholm Skavsta Airport

Stockholm Skavsta – Copenhagen (Ryanair) The challenge Ryanair is the largest airline at Stockholm Skavsta Airport with over 70% of available seat capacity. However, Ryanair’s seats have been decreasing since 2009 and the airport was keen to reverse this decline. Results A daily Ryanair service started between Stockholm Skavsta and…

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Taipei Taoyuan Airport

Taipei – Dubai (Emirates) Taipei – Istanbul (Turkish Airlines) The Challenge ASM worked in partnership with Taipei Taoyuan Airport, one of the fastest growing airports in Asia, for the last three years on network strategy and route development. Initially ASM developed an in-depth market assessment to help Taoyuan Airport to…

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